Your businesses website is one of the most important things you can do for your brand, but it comes with a few concerns that can leave business owners a little intimidated and confused. After all, there is so much more to a website than just an eye-catching design- it is also vital to infuse Search Engine Optimisation (SEO) into every aspect of your online presence so that you are exposed to your target audience, and help your business grow.
We know building a new website and website design is a time-consuming task and relies heavily on a strategy process – especially with algorithms continually changing. If you’re finding yourself overwhelmed and with no idea how to begin your SEO journey, we’ve listed a few steps that will help you develop a strong foundation for building a new site.
Keywords often get spoken about when talking about SEO. These are probably the most straightforward search optimisation techniques you should implement throughout your entire site. And when we say the whole site we mean in your URL, content, image names, and more.
Avoid using the most obvious words, and instead think of terms that you use to associate yourself with your target audience, as they may search using these terms.
Keyword research sites such as AdWords are a great way to get an idea of how much traffic a potential keyword gets per month. However, don’t automatically choose the highest-traffic options, instead have a look at the Keywords competition level to determine how much work you’ll need to get noticed amongst your competitors. Choose keywords that are relevant, capable of prompting traffic, and relatively low in competition wherever possible.
Get Mapped and Listed
Once you’ve got your keywords sorted, it’s time to start looking at URLs. This is a crucial aspect of driving traffic in and keeping search engines such as google happy but are often overlooked in favour of other SEO considerations. URL’s with long, pointless strings of numbers are complicated for a customer and search engine to locate. In other words, a weak URL could mean that a search engine can’t crawl your index pages – making it near impossible for your site to rank highly.
When listing your site on a search engine such as Google, be sure to index all of your content with a sitemap, and ensure that every URL is user and search engine friendly by using clear names and phrases. After all, the game aims to provide search engines and users with a site that is easily identifiable just by looking at the link.
Use Meta Descriptions and Title Tags
As important as developing the perfect URL for promoting your brand image, so are the names of your pages. Title tags are what people see in the search engine search results when looking for a product or service. To get the best click-through rate, and make a great first impression each page should have a unique title tag to identify what the page is about clearly.
Try to include keywords within these tags wherever possible. However, ensure that you don’t use phrases in places they don’t fit. Correspondingly, your meta description works to summarise content on any given page and shows up underneath the title in search engine results. This is used as a benefit for your users rather than a search engine, as a well-written meta-description can make all the difference in convincing a user to proceed to your web page.
Remember To Keep The Quality of Content High.
The highly valued websites are the ones that contain current, relevant and useful content surrounding a product or service, and lots of it. If your content can provide the user with information that they value, then Google will in turn also value your site.
Of course, now you need to think about what ‘value’ means to your niche of users. Try looking at your brand from a customer’s perspective and what they would find useful. Do this before you worry about what Google is looking for, because it is the user that will be sharing your web page, subscribing to your content and bookmarking your website, not the search engine.
Remember that content doesn’t just refer to blog posts, it also includes:
- Pages within your site
- Reports, and E-books
- Pictures and Infographics
- Tip Sheets
- Sales pages and brochures
SEO Is Essential for Your Website
Launching your new website is an exciting experience, but if you fail to implement the correct SEO tactics, you could find your site lost in amongst the old forgotten pages of search results. By using the tips listed above when building your online presence, and remember to monitor your results you will able to identify what is and isn’t working.
Remember, there is value in offsite search engine optimisation with the use of backlinks and sharing your content across various social media platforms. The more time and effort you invest into building this presence, the more your online rankings will improve.
If you’re looking for an SEO expert to take care of things for you, or you would like some expert advice give SEO Marketer a call today. The team is made up of industry experts that can get your website to hit the ground running.