As a roofer, you know your roofs inside and out. Websites, however, are a whole other world. Nonetheless, getting your roofing business's website into top shape is essential to your business growth. But fear not, online marketing isn't something you should be worrying about. While you focus on growing your roofing business, a marketing expert can do the heavy lifting for you.
Many things can be done to set you up with a website that is as well built as your roofs. One of the most important ones, when it comes to your online roofing business growth, is SEO.
The internet is the primary source of information for most people on all fronts, including where and how they spend their money. Many people rely on search engines to find quality service providers.
Most of the time, people will visit and hire services from the top suggested results. Hence, if your website and web content are search engine friendly, you are taking a huge step towards success after all good SEO means more traffic, more potential customers and more revenue for your roofing business.
SEO is a way to work along with the search engine algorithm requirements to make your website easier to find. By investing in SEO, you can make your website more visible to potential customers. Essentially the path to getting customers for your business is the following: a roofing search is made, your business pops up, it is clicked on, your content and advertised services are appealing, and then you are hired.
A good ranking is equivalent to website traffic, which in turn translates to potential customers. Once you have scored a site visit you can concentrate on converting that visit into a sale.
However, without SEO, you'll be hidden from search engines and your roofing business won't be found. When people in your area search online for a roofer, you want to be the first to pop up. People don't often search beyond page one. If you are not there, you are missing out.
No matter how good you are, without anyone knowing about you and your services, it is highly unlikely that anyone will hire you. Your potential customers will land on your competitor's websites first and most likely hire them instead.
It's not hard to figure out that not investing in SEO can cost you more money in sales than what you'll spend on setting up your website right from the start. Give your roofing business a fighting chance. Do what you have to to be accessible, get found and then let your work and customer service do the rest of the work.