When you are looking for a business google wants to provide you with the most relevant on topic search result possible and if they can do it on a micro basis they will as it ultimately means more specificity for the person entering the query and also for the business able to service that requirement. I always get a lot of questions from clients asking how it differs from the other search engine optimisation we do for them and the easiest way to answer this is to begin with how the 7 pack looks. Now if you squint you might see that under each listing in the picture that it says Google+page – this is a tip to answering the question. You see, this type of visibility starts of with using google my business where you need to jump through a few hopes thrown at you be the big G and create a business listing. (Now there’s a lot more to it than just that – but this is where it begins!). Once you’ve got this listing – the hard bit begins and that is the back end work to actually endorse your listing through citations and other methods – and i can tell you there is more than a few traps that young players can get caught out with that can screw up any chance of getting into the 3 pack.
As a comprehensive robust package of internet domination we always recommend that this service also be added to a clients portfolio of work that we carry out because if you can be on page 1 in more than one spot for example at the top of the listing in both the normal results and the 3 pack and then maybe for a video and your Facebook page the amount of credibility, trust and shear force of presence you have will blanket your competitors and snuff out any chance they have of getting the customers searching or your product.